10 years ago, when we first started brainstorming on what would become State Traditions, John and I hoped this entrepreneurial creative pursuit would make enough money to treat ourselves to lunch. We thought it could be a business but you just never know.
The rest, as they say, is history. 2 more partners, 5 different offices, 30+ employees, 200+ campus reps, 500+ different retail partners, the initial 4 states to 50, only polos and shirts to a diverse catalog…it's been a wild run. We see a fair amount of state-inspired product out there these days, and believe it or not, it's exciting and a compliment to know that we were a primary player, if not the prominent group, that launched this concept into popularity years ago. Today we're proud that our customers support us so well and that we reach new people every day that are fired up to show where they're from, and what it means to them.
With next summer marking our official 10 year anniversary, we're planning a few fun things this fall to gear up for that. One is Throwback Thursday's. In these we'll share photos of some retired products - and some personal favorites. Maybe we'll bring some out of retirement? Another is State of the Day. We plan to sporadically feature different states and when we do, we'll encourage you to share a pic about it, with opportunities for rewards with your responses.
To kick off our first throwback Thursday check these out:
We made these to take to our first Charlotte apparel market in 2010. They were supposed to be light blue and white. They came back teal! In honor of the at-the-time defunct Charlotte Hornets, we called them Charlotte Throwbacks. We sold the only 50 ever run in about a week. I don't know of another anywhere besides mine.
I traveled to the Baltimore-DC area for work for a few years and always liked Maryland's state shape and flag (and people, baseball and food, but that's another story). I used to wear this visor around town, but at some point it turned into an office only visor. I wear it on days I need to dial in. I eventually put my initials on it when we bought the embroidery machine.
One of the first items ever produced. Original cut polo. Original TN fish design. I'm a big fan of the state. My wife's family is from a small town near Knoxville and we go up there all the time. I wore this shirt on one of our first photo shoots. During a Christmas package push in 2013 I tore a hole in the shoulder on a rack in the warehouse.
Our belts are still one of my favorite products. Just enough color. Well made. I've had this in my rotation for I'm not sure how long. Has it been Saban bringing Bama luck all these years or the belt? I'm just saying. Well, probably Saban.
We once coined the phrase the places we come from and things we choose to remember make us who we are. I think that holds up. These items to me have a story and also take me back to all the things happening around them that are part of my story. Whether you've known us the whole time, or just last week, thanks! Thanks for being a part of the story. If you're feeling it, share yours with us, and stay tuned for more throwbacks and state shout outs. It's gonna be a fun fall!
Co-Founder, Keith Brown
Invest in serious style this fall with one of our new Soft Shell Vests. Available with or without state embroidery, these vests are perfect for those cold tailgates and late afternoon games. Made to withstand the weather, our vests are both water-resistant and windproof, not to mention they come equipped with a fleece backer. Sport your state pride in style while staying warm this fall and winter.
Crisp fall air makes the days ideal for throwing on a warm sweater. Our new cotton-cashmere 1/4-zip pullovers feature the luxury of fine cashmere with the durability of soft cotton. Available with state imagery or without, the sweater comes in rich autumn colors such as hunter green, camel, red, royal, and more. Pair with one of our button-down shirts for a versatile look perfect for gameday or the office. This cold weather attire is a must-have staple for your closet, carrying you throughout the fall and winter.
The leaves are turning, and it's finally starting to feel like fall. Gameday is the perfect time to wear your own fall colors. We have many options to help celebrate where you're from, including the perfect gameday belt or a cool wooden wall map to showcase state pride at home. Happy Fall!
Pictured above: Mississippi Starkville Golf Visor, Mississippi Starkville T-Shirt, Mississippi Starkville Belt, Alabama Picture Frame Orange, Alabama Auburn Statesman Button-Down Shirt, and Alabama Auburn Embroidered Belt.
Pictured above: North Carolina Durham Golf Visor, North Carolina Traditional Polo, North Carolina Traditional Belt, Georgia Traditional Embroidered Belt, Gameday Flyover T-Shirt Navy and Gold, and Georgia Atlanta Hat.
Pictured above: Texas Laser Cut Wooden Wall Map Orange, Texas Traditional Polo Burnt Orange, Texas Flag iPhone Case, Oklahoma Laser Cut Wooden Wall Map Crimson, Gameday Flyover T-Shirt Crimson and Grey, and Oklahoma Norman Gameday Cuff Links.
True football fans know how to create an outstanding tailgating scene. From delicious food, such as chips and dip or an apple cobbler served up in a state-shaped cast iron skillet (found on our ST Market page) to chic fashion, like gameday bracelets and scarves (also found at ST Market), dedicated fans know that details matter. Here are a few more must-haves to get you started on your perfect tailgate.
Pictured above: Arkansas Traditional Hat Red, Arkansas Fayetteville Gameday Polo White, Arkansas Traditional Belt, State Traditions Croakies, Texas College Station Gameday Golf Visor, and Texas College Station Gameday T-Shirt White.
Pictured above: California Palo Alto Gameday Hat, State Traditions Croakies, States & Tailgates T-Shirt, Washington Seattle Gameday Hat Purple, Washington Seattle Gameday Koozie, and State Traditions Croakies Purple.
Every Saturday in the fall, football rivalries get a chance to leave it all on the field. Fans and players alike love the anticipation leading up to gameday. Show your colors and support your favorite team as they go for the win this weekend.
Pictured above: Alabama Traditional Long Sleeve T-Shirt Crimson, Alabama Traditional Hat, Alabama Tuscaloosa Gameday Belt, Florida Gainesville Gameday Golf Visor, State Traditions Croakies, and Florida Gainesville Gameday Polo.
Pictured above: Indiana Bloomington Gameday Hat, Indiana Bloomington Gameday Koozie, Indiana Bloomington Gameday Polo, MIssouri Columbia Gameday Hat Visor, Missouri Columbia Gameday Belt, and Missouri Columbia Gameday T-Shirt Gold.
Pictured above: Lousiana Baton Rouge Gameday Koozie, Louisiana Baton Rouge Gameday Golf Visor, Louisiana Baton Rouge Gameday T-Shirt, Mississippi Starkville Gameday iPhone Case, Mississippi Starkville Gameday Bow Tie, and Mississippi Starkville Gameday Tattersall Shirt.
Pictured above: State Traditions Croakies, Gameday Flyover T-Shirt Blue and Grey, North Carolina Chapel Hill Gameday Belt, Gameday Flyover T-Shirt Purple and Gold, North Carolina Greenville Gameday Sticker, and North Carolina Greenville Gameday Hat.
Whether your college gameday picks are going well or not, chances are you're looking forward to the weekend. We've got you covered on ways to show your school pride, from shirts to belts, during pre-game festivities to meeting up with friends after the win's in the books.
Pictured above: Georgia Athens Gameday Hat Red, Georgia Athens Gameday Koozie Red, Georgia Athens Gameday Polo White, South Carolina Columbia Gameday iPhone Case Garnet, South Carolina Columbia Gameday Hat Garnet, and South Carolina Columbia Gameday T-Shirt Black.
Pictured above: Tennessee Knoxville Gameday Hat, Tennessee Flag iPhone Case Grey, Tennessee Knoxville Gameday Polo White, Oklahoma Norman Gameday Golf Visor, Oklahoma Norman Gameday Belt, and Oklahoma Norman Gameday T-Shirt White.
Pictured above: California Pasadena Gameday Hat, California Pasadena Gameday Sticker, Gameday Flyover T-Shirt, Texas Austin Gameday Golf Visor White, Texas Austin Gameday Belt Orange, and Texas Austin Gameday Tattersall Shirt.