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Our Story

Based in Birmingham, Alabama, State Traditions creates top-notch, state and country-inspired apparel and accessories that reflect traditions across America and the world. 

What makes State Traditions, or ST, unique is that the brand focuses on what people already have a connection with: hometown pride, cherished memories and favorite pastimes. Whether that means sporting a gameday hat to the local team's ball game, donning an America tour visor for that next round of golf, or wearing a state-inspired t-shirt to represent a tradition, ST has all the options covered. After all, the places we come from and the things we love to remember make us who we are.

The brand is the brainchild of friends Keith Brown and John McElrath who were looking for a creative way to showcase their state pride both around town and at the stadium in the summer of 2007. They came up with the idea of lifestyle apparel featuring states and other imagery. At first, they designed only a few images for polo shirts. The shirts were so well received, however, that they quickly expanded their line to include hats, t-shirts, and visors. Another friend, Maury Lyon, soon joined the team, and the three, along with a small staff of full and part-time employees, presently spend their days meeting their 350-and-counting store orders, filling online orders, showcasing the brand at markets, traveling to events across the country, developing new products for upcoming collections, and much more. The brand now also offers ties, belts, iPhone cases, and other accessories and has imagery for every state in America as well as a burgeoning international line.

The State Traditions clothing line can be found in fine men's stores, outdoor specialty stores and golf shops throughout the country, as well as online at